CRM – Customer Relationship Management
eLearning Digital Marketing Face To Face

CRM – Customer Relationship Management

Next Available: Online Access Anytime

Learn how to build an effective CRM programme with a foundation on customer psychology and insights.


Ideal for:  Highly valuable insights ideal for those in - or aspiring to - CRM roles, as well as marketing, customer service and operations professionals

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Developed in conjunction with industry experts, with years of training and an in-depth knowledge of CRM within iGaming

Acquiring customers is expensive. It is therefore important to retain as many customers as possible after their first interaction.

Our Customer Relationship Management training has been specifically designed for marketing executives currently working with CRM or aspiring to work with retention marketing or customer service representatives. This course is also ideal for individuals looking to further or secure their career within the iGaming industry.

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Developed in conjunction with industry experts, with years of training and an in-depth knowledge of CRM within iGaming.

Learning objectives of this course:

  • Introduction to Customer Retention and Relationship Management
  • Importance of CRM in iGaming
  • Customer segments
  • Communication strategy across platforms
  • Measuring CRM
  • Customer psychology in iGaming
  • VIP management learnings
  • Cross product CRM development
  • Day-to-day CRM management
  • CRM impact on overall company strategy

This course is available via eLearning:

  • Interactive format accessible worldwide
  • Access for up to 1 year
  • The duration of the course is approximately 1 hour
  • CPD accredited (value 1 hour)
  • Downloadable certification upon completion
  • Add it to your company’s own branded LMS Learning Management System

Access will be provided within 1 working day, to the email address specified at purchase. You should receive your login details from, if you haven’t received this information within 1 hour after receiving confirmation that your order has been finalised and access has been given then please check your spam folder.

Learn using desktop, laptop, smartphone or tablet

CRM elearning


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After passing the assessment, you will be able to download your certificate as a PDF. The certificate will state the following:

  • your name
  • the course title
  • the date of completion

CPD information

“CPD is the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers.

iGaming Academy’s classroom and eLearning courses, as well as masterclasses and events, are certified by CPD. CPD stands for Continuing Professional Development and is the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive.

Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.”

Source: CPD

Interested in training for business?

This course is available for employee training. Enquire to arrange a consultation and course demo only for businesses.

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Book this course

Course Type



Online access


60.00Excl. VAT

Course Type



Online access – US market


75.00Excl. VAT

Course Type



Add to LMS Learning Management System


On Enquiry

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