CRM – Customer Relationship Management
 
iGaming Academy Classroom eLearning Digital Marketing

CRM – Customer Relationship Management

Next Available: 4 & 6 December 2018 / Online Access Anytime

Learn how to build an effective CRM programme with a foundation on customer psychology and insights. Ideal for gaming and online gambling operators.

Ideal for:  Highly valuable insights ideal for those in - or aspiring to - CRM roles, as well as marketing, customer service and operations professionals

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WHY TAKE THIS COURSE

Developed in conjunction with industry experts, with years of training and an in-depth knowledge of CRM within iGaming.

Acquiring customers is expensive. It is therefore important to retain as many customers as possible after their first interaction.

Our Customer Relationship Management training has been specifically designed for marketing executives currently working with CRM or aspiring to work with retention marketing or customer service representatives. This course is also ideal for individuals looking to further or secure their career within the iGaming industry.

  • Introduction to Customer Relationship Management
  • Importance of CRM in iGaming
  • Customer segments
  • Communication strategy across platforms
  • Measuring CRM
  • Customer psychology in iGaming
  • VIP management learnings
  • Cross product CRM development
  • Day-to-day CRM management
  • CRM impact on overall company strategy

This course is available as:

eLearning

eLearning

This course is available via eLearning: an interactive format accessible worldwide. eLearning courses can be purchased individually, or added to your company’s own branded LMS Learning Management System.

Full Details: Access will be provided within 1 working day, to the email address specified at purchase. 

 
Classroom

Classroom

This course is available for individual learners and groups in an engaging classroom format. Our classroom courses are devised and delivered by industry experts and subject-matter specialists.

Book this course

Course Type

eLearning

Details

Online access

Price

60€ + VAT

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Course Type

eLearning

Details

Add to LMS Learning Management System

Price

On Enquiry

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Course Type

Classroom

Details

4 & 6 December 2018

Price

260€ + VAT

Book Now

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