CRM – Customer Relationship Management
 
Classroom

CRM – Customer Relationship Management

Next Available: 10 & 11 March 2021 | Virtual Course

Learn how to build an effective CRM programme with a foundation on customer insights. Ideal for gaming and online gambling operators.

Dates & Times:  10 & 11 March 2021 – 17.30 CET
Duration: 2 sessions each lasting 3.5 hours

 

Ideal for:  Highly valuable insights ideal for those in - or aspiring to - CRM roles, as well as marketing, customer service and operations professionals

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Overview

Developed in conjunction with industry experts, with years of training and an in-depth knowledge of CRM within iGaming.

Acquiring customers is expensive. It is therefore important to retain as many customers as possible after their first interaction.

Our Customer Relationship Management training has been specifically designed for marketing executives currently working with CRM or aspiring to work with retention marketing or customer service representatives. This course is also ideal for individuals looking to further or secure their career within the iGaming industry.

  • Introduction to customer retention and relationship management
  • A multichannel approach
  • Microsegmenting the customer base and VIP management
  • Tools, techniques and inspiring creative ideas
  • Measurement - cost forecasting, reporting and optimisation
  • Different types of gamblers
  • Effective communication guidelines
  • Life cycle management and automated customer journeys
  • Inception to execution
  • Regulation, new opportunities and competition
***This course is normally held in a classroom setting, however in light of the current situation, we have made all classroom courses available as virtual courses. Timings will remain the same and you will obtain a certificate upon completion of the course.***
Find out more about our virtual courses.

Course format: Classroom

This course will be held in a classroom setting, led by an experienced industry specialist. You will learn alongside other gaming professionals of a similar level, providing opportunities to explore key topics in a collaborative environment. There will be opportunities to ask questions throughout the session.

Entry Criteria & Suitability

This course will be conducted in English, and requires a good level of comprehension. Students must be 18 years or older upon starting this course. Under 18’s are advised to contact us to discuss alternative training arrangements.

 

 

A physical certificate will be provided after completion of the course. The certificate will state your name, the course title, the number of CPD hours and the date of completion. The certificate will be signed on behalf of iGaming Academy and the trainer of the course.

A physical certificate will be provided after completion of the course. The certificate will state the following:

  • your name
  • the course title
  • the number of CPD hours
  • the date of completion

The certificate will be signed on behalf of iGaming Academy and the trainer of the course.

CPD information

“CPD is the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers.”

iGaming Academy’s classroom and eLearning courses, as well as masterclasses and events, are certified by CPD. CPD stands for Continuing Professional Development and is the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive.

Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.

https://cpduk.co.uk/explained

This course is available via eLearning: an interactive format accessible worldwide. eLearning courses can be purchased individually, or added to your company’s own branded LMS Learning Management System.

Full Details: Access will be for 1 year and will be provided within 1 working day, to the email address specified at purchase. 

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Interested in training employees in your team or company?

Contact us today to discuss group or to arrange bespoke training.

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Book this course

Course Type

Classroom

Details

Next date(s): 10 & 11 March 2021

Price

€300.00Excl. VAT

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Interested in our professional training courses, solutions or LMS? Get in touch for more information or to arrange bespoke training for your business.

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