Developed in conjunction with industry experts, with years of training and an in-depth knowledge of CRM within iGaming.
Acquiring customers is expensive. It is therefore important to retain as many customers as possible after their first interaction.
Our Customer Relationship Management training has been specifically designed for marketing executives currently working with CRM or aspiring to work with retention marketing or customer service representatives. This course is also ideal for individuals looking to further or secure their career within the iGaming industry.
- Introduction to customer retention and relationship management
- A multichannel approach
- Microsegmenting the customer base and VIP management
- Tools, techniques and inspiring creative ideas
- Measurement - cost forecasting, reporting and optimisation
- Different types of gamblers
- Effective communication guidelines
- Life cycle management and automated customer journeys
- Inception to execution
- Regulation, new opportunities and competition