Umberto Facciolla

CRM Expert

Umberto has been working in the iGaming industry for 13 years across different leading operators such as Unibet (Kindred Group) and Tipico, focusing on Customer Relationship Management.

His expertise covers mostly the CRM strategy and the overall customer journey together with the analysis and optimisation of all promotions, campaigns, data analysis, and KPIs.

Working for one of the leading affiliate marketing partners, Catena Media, Umberto has had the opportunity to set up user acquisition and customer journeys across different sites, products, and geo-locations.

Apart from Casino and Sportsbook products, he has worked as a CRM Consultant for e-commerce brands, developing a strategy for different player segments and creating a personalised communication approach across all channels.

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