Sales Excellence in iGaming
 
iGaming Academy Classroom Virtual Classroom Virtual Classroom

Sales Excellence in iGaming

Next Available: 3, 4, 10 & 11 June | Virtual Course

Enhance your sales skills with proven tools and formulas. Advance your career through our in-depth training program created for sales and business development professionals working with iGaming providers, platforms, and operators.

Dates & Times: 3, 4, 10 & 11 June from 4 PM CEST
Duration: 4 sessions each lasting 3 hours

Ideal for:  Sales Executives, Junior to Mid-level Sales Professionals

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WHY TAKE THIS COURSE

Strengthen your sales fundamentals and advance your career with training built specifically for the iGaming space

This course walks participants through the full sales journey – from spotting opportunities to closing successful deals. It equips professionals with practical skills to prospect effectively, negotiate with confidence, and finalize agreements while consistently delivering value and exceeding client expectations.

Key topics include:

  • Sales Fundamentals and Key Principles
  • Company Knowledge and Strategic Positioning
  • Market Analysis and Customer Persona Development
  • Cultural Differences in Sales and Negotiation Processes
  • The Sales Process – aligning strategy, insights, and execution
  • AI usage in the process of Sales
  • Managing and Overcoming Objections
  • Effective Closing Techniques
  • Client Retention and Account Management
  • Negotiation Tactics and Skills
  • Usage of Sales Tools to Improve Performance

 

Learning objectives:

Apply a structured sales process
Participants will be able to manage the full sales cycle – from lead identification and qualification to negotiation and closing – using a clear, repeatable framework.
Identify and target high-value opportunities
Participants will know how to analyse markets, define customer personas, and prioritize prospects that align with business goals.
Conduct confident negotiations and handle objections
Participants will be able to address client concerns effectively, communicate value, and use advanced negotiation techniques to reach win-win outcomes.
Improve client relationship management and retention
Participants will understand how to maintain long-term partnerships through proactive account management and consistent delivery of client value
Use sales tools, data, and AI to drive smarter performance
Participants will learn how to combine CRM platforms, analytics, AI-powered insights, and sales enablement tools to monitor performance, uncover opportunities, optimize strategies, and increase conversion rates more effectively.

Required Tools for the class:
LinkedIn profile, Power Point, PDF, Excel, Open AI Chat GPT

Course format: Virtual Classroom

You’ll learn alongside other professionals at a similar stage in their careers, allowing for engaging discussions and collaborative learning.

Industry Specialist

The Sales Excellence in iGaming course will be led by experienced sales expert Danuta Janicka-Mierzwa, Deputy Head of Sales at Betcore.

Entry Criteria & Suitability

This course will be conducted in English, and requires a good level of comprehension. Students must be 18 years or older upon starting this course. Under 18’s are advised to contact us to discuss alternative training arrangements.

Book this course

Course Type

Classroom

Details

Next Date(s): 3, 4, 10 & 11 June | Virtual Course

Price

€300.00Excl. VAT

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