Digital Marketing
 
iGaming Academy Classroom Digital Marketing

Digital Marketing

Next Available: TBC

Discover how digital marketing techniques can reach new customers and generate business online.

Ideal for:  Marketing professionals and those looking to promote their business, service or product online.

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WHY TAKE THIS COURSE

Developed by iGaming Academy in collaboration with experts in the field of digital marketing.

Learn all there is to know about digital marketing; an umbrella term that refers to online marketing of products or services through various forms of digital media that are used to digitally connect a business with its audience. Digital marketing includes your website, branding, digital advertising, email campaigns, landing pages, affiliate marketing, content, graphics, social media and everything that represents you online.

  • Introduction to digital marketing
  • Defining your target audience personas and reaching them
  • Search Engine Optimisation – be found on Google
  • Create your own targeted advertising campaign
  • Individual platform strategies for leading social media channels
  • Landing page implementation and A/B testing
  • Measuring success and optimising your conversion rate
  • Set up and optimise your website to generate good traffic
  • The importance of branding and identity
  • Creating content that drives traffic and creates leads
  • Social media marketing fundamentals
  • Digital marketing strategy development
  • Affiliate marketing for rapid growth
  • The future of digital marketing – emerging trends

This course is available as:

Classroom

Classroom

This course is available for individual learners and groups in an engaging classroom format. Our classroom courses are devised and delivered by industry experts and subject-matter specialists.

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Course Type

Classroom

Details

Next Date(s) TBC - please enquire

Price

260€ + VAT

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