Digital Marketing
Virtual Classroom Webinar Digital Marketing

Digital Marketing

Next Available: 6 & 9 May 2024 | Virtual Course

Discover how digital marketing techniques can reach new customers and generate business online.

Dates & Times: 6 & 9 May 2024, from 5.30 PM CEST
Duration: 2 sessions each lasting 3.5 hours


Ideal for:  Marketing professionals and those looking to promote their business, service or product online.

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Developed by iGaming Academy in collaboration with experts in the field of digital marketing.

Learn all there is to know about digital marketing; an umbrella term that refers to online marketing of products or services through various forms of digital media that are used to digitally connect a business with its audience. Digital marketing includes your website, branding, digital advertising, email campaigns, landing pages, affiliate marketing, content, graphics, social media and everything that represents you online.

  • Introduction to digital marketing
  • Defining your target audience personas and reaching them
  • Search Engine Optimisation – be found on Google
  • Create your own targeted advertising campaign
  • Individual platform strategies for leading social media channels
  • Landing page implementation and A/B testing
  • Measuring success and optimising your conversion rate
  • Set up and optimise your website to generate good traffic
  • The importance of branding and identity
  • Creating content that drives traffic and creates leads
  • Social media marketing fundamentals
  • Digital marketing strategy development
  • Affiliate marketing for rapid growth
  • The future of digital marketing – emerging trends

Course format: Virtual Classroom

This course will be held in a virtual classroom setting, led by an experienced industry specialist. You will learn alongside other gaming professionals of a similar level, providing opportunities to explore key topics in a collaborative environment. There will be opportunities to ask questions throughout the session.

Industry Specialist

This course is hosted by Jon-Paul Calleja, Digital Marketing Specialist.

Entry Criteria & Suitability

This course will be conducted in English and requires a good level of comprehension. Students must be 18 years or older upon starting this course. Under 18’s are advised to contact us to discuss alternative training arrangements. Good understanding of English.





A certificate will be provided after completion of the course. The certificate will state the following:

  • your name
  • the course title
  • the number of CPD hours
  • the date of completion

The certificate will be signed on behalf of iGaming Academy and the trainer of the course.

CPD information

“CPD is the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers.

iGaming Academy’s classroom and eLearning courses, as well as masterclasses and events, are certified by CPD. CPD stands for Continuing Professional Development and is the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive.

Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.”

Source: CPD

Interested in training employees in your team or company?

Contact us today to discuss group or to arrange bespoke training.

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Course Type



Next Date(s): 6 & 9 May 2024 | Virtual Course


€300.00Excl. VAT