WHY TAKE THIS COURSE
Developed by iGaming Academy in collaboration with experts in the field of digital marketing.
Learn all there is to know about digital marketing; an umbrella term that refers to online marketing of products or services through various forms of digital media that are used to digitally connect a business with its audience. Digital marketing includes your website, branding, digital advertising, email campaigns, landing pages, affiliate marketing, content, graphics, social media and everything that represents you online.
- Introduction to digital marketing
- Defining your target audience personas and reaching them
- Search Engine Optimisation – be found on Google
- Create your own targeted advertising campaign
- Individual platform strategies for leading social media channels
- Landing page implementation and A/B testing
- Measuring success and optimising your conversion rate
- Set up and optimise your website to generate good traffic
- The importance of branding and identity
- Creating content that drives traffic and creates leads
- Social media marketing fundamentals
- Digital marketing strategy development
- Affiliate marketing for rapid growth
- The future of digital marketing – emerging trends
