Business Analytics
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Business Analytics

Next Available: 7th & 8th May 2024 | Virtual Course

Get an insight into gaming customer trends with the ability to analyse and interpret data. 

Dates & Times: 7 & 8 May 2024, from 5.30pm CEST
Duration: 2 sessions each lasting 3.5 hours



Ideal for:  Specialist customer analysts and decision-makers wanting to learn more about how to use your data.

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Understand and apply analytical skills used to interpret customer behaviour and characteristics in a gambling industry scenario.

This introductory course to Business Analytics course will provide learners with the ability to interpret data provided to them, or apply skills to analyse customer trends. Focussed on the gaming industry, this course is ideal for those with an analytical background or a flair for analysis, as well as the managers and other roles that make use of the data to take critical business decisions. 

  • Brief introduction to Online Gambling
  • Metrics & Key Performance Indicators
  • What is Business Analytics?
  • The Customer Lifecycle
  • What's Next?
  • The Importance of Data
  • Understanding Data Visualisations
  • Segmentation
  • Analysing a Campaign

Course format: Virtual Classroom

This course will be held in a virtual classroom setting, led by an experienced industry specialist. You will learn alongside other gaming professionals of a similar level, providing opportunities to explore key topics in a collaborative environment. There will be opportunities to ask questions throughout the session.

Industry Specialist

This course is hosted by Stefan Farrugia, Head of BI and Data Infrastructure at Glitnor Group.

Entry Criteria & Suitability

This course will be conducted in English and requires a good level of comprehension. Students must be 18 years or older upon starting this course. Under 18’s are advised to contact us to discuss alternative training arrangements. Good understanding of English.



A certificate will be provided after completion of the course. The certificate will state the following:

  • your name
  • the course title
  • the number of CPD hours
  • the date of completion

The certificate will be signed on behalf of iGaming Academy and the trainer of the course.

CPD information

“CPD is the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers.

iGaming Academy’s classroom and eLearning courses, as well as masterclasses and events, are certified by CPD. CPD stands for Continuing Professional Development and is the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive.

Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality. The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements.”

Source: CPD

Interested in training employees in your team or company?

Contact us today to discuss group or to arrange bespoke training.

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Next Date(s): 7 & 8 May 2024 | Virtual Course


€300.00Excl. VAT