WHY TAKE THIS COURSE
Understand and apply analytical skills used to interpret customer behaviour and characteristics in a gambling industry scenario.
This introductory course to Business Analytics course will provide learners with the ability to interpret data provided to them, or apply skills to analyse customer trends. Focussed on the gaming industry, this course is ideal for those with an analytical background or a flair for analysis, as well as the managers and other roles that make use of the data to take critical business decisions.
- Brief introduction to Online Gambling
- Metrics & Key Performance Indicators
- What is Business Analytics?
- The Customer Lifecycle
- What's Next?
- The Importance of Data
- Understanding Data Visualisations
- Analysing a Campaign