Sports betting isn’t new to the USA, but only since 2018’s PASPA repeal has the market truly opened up for online operators. Even as the regulatory landscape unfolds, native operators and providers from overseas have already begun to accept their first bets online.
The US sports betting market, though, is a complex one. Regulation is set at state, rather than federal, level – affecting licensing, taxation, stake restrictions and betting event restrictions – and numerous operational subtleties exist that can be new to those with experience in other markets.
In this focused masterclass, we’ll review the key fundamentals that underpin a successful online sportsbook in the US market. Examining the market’s history and recent developments, we’ll explore regulatory requirements for sports betting operations, understand the market opportunity and review key states where sports betting is being made legal.
Featuring case studies, sportsbook business models and practical guidance, this masterclass will review all key operational considerations, as well as exploring the sports betting market and products fundamental to success in the US.
Trainer Profile: Ross Phillips
Ross has over 15 years in the Betting and Gaming Industry. He worked at Paddy Power Betfair holding senior positions across B2B and Risk & Trading successfully delivering Sportsbook product and services across multiple jurisdictions. Achieved through in-depth Risk & Trading managements, Operations & Product management skills and International Account Management. Responsible for transfer of business needs to technical experts underpinned by business insights & analytics and project management skills with focus on automation, AI and efficient business processes.
This masterclass covers:
- Evolution of Sportsbetting landscape post PASPA
- Introduction to Sports betting / Odds Compilation
- Key Criteria for successful Sports book: Customer Experience & Operations
- Case Study: New Jersey
- Key Criteria for successful Sports book: Product
- Key Criteria for successful Sports book: Brand Awareness & Responsible Gaming