Who are Tipico?

Tipico is a forward-thinking tech company and the leading online sports betting and iGaming provider in Germany. With a workforce dedicated to delivering outstanding customer experiences and consumer protection at the core of its offer, Tipico operates in a heavily regulated industry where data protection is of utmost importance. Employing around 1000 individuals in its offices and up to 6000 people within the Tipico Retail network, Tipico is committed to upholding the highest compliance standards and safeguarding customer data.

Who is Jan Maarten Willems?

Jan Maarten Willems, the Group Data Protection Officer (DPO) at Tipico, boasts extensive experience in data protection. His journey towards becoming the DPO of Tipico began in 2007 serving as one of the first “DPO avant la lettre” at Massive Media taking care of respecting all privacy regulations for its more than 100 million members worldwide on their different social platforms.  With a background in economics and a keen eye for legal intricacies, Jan Maarten brings a wealth of knowledge to his role, ensuring Tipico’s adherence to regulatory requirements and best practices in data protection.

Why did Tipico choose iGaming Academy?

As the 25th of May 2018 approached, marking the introduction of the General Data Protection Regulation (GDPR), Tipico recognised the imperative of fortifying its data protection practices. With the ever-evolving regulatory landscape and the increasing prevalence of data breaches, Tipico sought to enhance its compliance efforts and foster a culture of data protection awareness across its workforce.

How iGaming Academy helped:

Under the guidance of Jan Maarten, Tipico embarked on a comprehensive GDPR compliance training initiative in collaboration with iGaming Academy. Leveraging the expertise of iGaming Academy’s e-Learning and Learning Management System, Tipico introduced a series of targeted courses aimed at educating employees at its office locations around the world on GDPR principles and best practices. These initiatives include:

  • GDPR Course: Specifically customised and translated to Tipico’s needs, this comprehensive training was developed for new employees covering essential aspects of GDPR compliance.
  • GDPR Refresher Training: A yearly targeted video-based training designed for existing employees to reinforce their understanding of GDPR regulations and updates.
  • Tipico-owned Content Uploads: In addition to GDPR training, Tipico utilises iGaming Academy’s policy hub feature, to host other critical data protection policies and procedures.

What benefits has Tipico seen during the period of partnership with iGaming Academy?

  • High Completion Rates: Tipico witnessed impressive completion rates in 2023, with over 99% of new employees and 98% of existing employees in our offices successfully completing GDPR online training courses. Tipicoshop staff undergo separate training courses. These completion rates are reflected in Tipico’s Environmental, Social, and Governance (ESG) report, underlining the company’s commitment to upholding data protection standards.
  • Enhanced Reporting Capabilities: The platform provided reporting capabilities, enabling Tipico to track employee progress, identify areas of improvement, and demonstrate compliance to regulatory authorities.
  • Improved Awareness: By prioritising awareness and training, Tipico fosters a culture of compliance and accountability across its workforce, empowering employees to play an active role in safeguarding customer data.

Image Source: Tipico

Jan Maarten emphasised, “Training is the core to cultivating a compliance culture.”

What are Tipico’s future compliance plans?

As the 6th anniversary of GDPR approaches, Tipico remains committed to upholding the highest standards of data protection. By continuing its partnership with iGaming Academy and embracing emerging technologies such as AI, Tipico aims to stay at the forefront of regulatory compliance in the dynamic landscape of online gaming.


To explore how we can create tailored training solutions that will elevate your compliance training and empower your workforce, contact us at training@igacademy.com or connect directly with our Business Development Manager, Tamara Hefny, at tamara.hefny@igacademy.com.

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