WHY TAKE THIS COURSE
Get a better understanding of breaking down customers into categories
Player Profiles and their Relevance to the Extended Marketing Mix for the Services Industry
The Casino Customer does not exist, there are -at least seven different categories of casino visitors, each with their own specific expectations and motivations when visiting a casino or an electronic casino (or when playing in an internet casino). Breaking it all down in three hours will help you understand the differences between the Player Categories.
The aim of the session is to make delegates understand the relevance of breaking down customers into categories and the impact this has on Product, Price, Promotion, Placement, Physical Environment, Personnel and Process management.
“Attending It’s all about Marketing from Home or Office will help you when analysing your own slot department.” – Lucien Wijsman, trainer
Slot Machine Myth and Maths
Different Players have different expectations from Product, Prize, Placement, Promotions, Physical Environment and Process Management. This module is about what players expect from the math model of games: what is volatility and why does it matter?
The aim of the session is for the attendees to understand Volatility, RTP, Game Speed and other parameters that have an impact on the player`s experience.
Management of Mystery Prizes
Different players have different expectations from Product, Prize, Placement, Promotions, Physical Environment and Process Management. This module is about how to tailor Mystery prizes to different categories of Players. Spoiler alert: A mystery Prize that satisfies all categories of players does not exist.
The aim of this session is for the attendees to understand that • Mystery Prizes need to have a clearly defined goal, why to use a part of the House Hold Percentage to return to Players in the form of a mystery prize?
These Virtual Classroom sessions are recommended to anyone interested in slot machines and games.Download Calendar With All Upcoming Courses