iGaming Academy Classroom Webinar Management Product Totally Gaming Academy

Online Gaming Virtual Masterclass

Next Available: 9 - 13 November 2020 | Webinar

Get a complete understanding of online gaming and gambling with this expansive virtual masterclass. Everything you need to know about the business of online gaming.

Dates & Time: 9 – 13 November 2020 at 7am PST / 10am EST / 3pm BST / 4pm CEST
Duration: 3 hours per day over 5 days (includes 15 min break)

 

Ideal for:  Mid to senior level professionals seeking to succeed in running an online gambling business

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WHY TAKE THIS COURSE

Explore strategies, operational factors and business models, as well as practical industry guidance

Day 1

Session 1: The Online Gaming Ecosystem

An introduction to the online gaming ecosystem and its primary components: revenue generation, regulatory models and standards, gaming platforms and content, payments, marketing, responsible gaming, and operational models.
The ecosystem overview ensures that all attendees are equipped with substantial understanding of the key players and functions within the industry and lays the foundation for the remainder of the course.

Session 2: Casino Mechanics and Revenue Stream

This module focuses on understanding the primary gaming KPIs, how they relate to each other, and how they can be applied to manage and evaluate the performance of day-to-day operations.

  • Gaming Economy
  • Revenue Calculations
  • Product Associated Costs
  • Terms and Definitions
  • Practical Exercise

Day 2

Session 3: Fraud, Identity Checks and Money Laundering

This session will cover necessary Anti-Fraud and Anti Money Laundering checks, procedures, regulations and best practices to ensure your gaming operation is compliant and safeguarded.

  • Understanding Fraud
  • Identity Fraud & KYC Procedures
  • Best Practices
  • AML Policy and Procedures

Session 4: Bonuses and Advantage Play

A session dedicated to an in-depth look into bonuses – a primary part of the online gaming offering and a significant tool for user acquisition and retention, which also carries a significant financial exposure if not properly managed.

  • Bonus Engines
  • Bonus Types and Use
  • Awarding Bonuses
  • Bonus Management
  • Wagering Requirements and Game Weights
  • Expected Bonus Consumption
  • Calculating Expected Value
  • Bonus abuse: Advantage Players
  • Practical Exercise

Day 3

Session 5: Player Acquisition

A module dedicated to an in-depth look into the art of user acquisition for an online gaming operation:

  • The Foundations
  • Creating a Balanced Marketing Mix in Different Jurisdictions
  • Digital Marketing and Targeting
  • User Acquisition Models
  • Marketing Channels
  • SEO and ASO
  • Online Media Buying and SEM
  • Social Media and Influencers
  • Affiliate Marketing
  • Tracking and Attribution Technology

Day 4

Session 6: Player Engagement, Retention and Churn

Explore the elements which make for successful player engagement and retention activity – getting your players to do more while communicating effective messages and offers:

  • Player Segmentation and Profiling
  • Influencing Retention through Personal and Public Offers
  • Promotions
  • Executing CRM
  • Understanding and Managing Churn

Day 5

Session 7: The Online Gaming Balance Sheet

See how everything adds up through a recap of the primary revenue and cost metrics:

  • Project revenue and cost
  • Analyse performance and profitability based on real results

Session 8: In Practice – Creating an Action Plan
A practical workshop designed to address specific needs and questions in relations to attendees’ online gaming operations or offered services. The focus of this session is to gain deeper insights into actual and current issues, use cases, and problems. At the end of this session, attendees will be equipped with a prioritised list of actions items.

 

 

 

 

 

 

 

 

 

Download Agenda

Session 1: The Online Gaming Ecosystem

An introduction to the online gaming ecosystem and its primary components: revenue generation, regulatory models and standards, gaming platforms and content, payments, marketing, responsible gaming, and operational models.

The ecosystem overview ensures that all attendees are equipped with substantial understanding of the key players and functions within the industry and lays the foundation for the remainder of the course.

Session 2: Casino Mechanics and Revenue Stream

This module focuses on understanding the primary gaming KPIs, how they relate to each other, and how they can be applied to manage and evaluate the performance of day-to-day operations.

  • Gaming Economy
  • Revenue Calculations
  • Product Associated Costs
  • Terms and Definitions
  • Practical Exercise

Session 3: Fraud, Identity Checks and Money Laundering

This session will cover necessary Anti-Fraud and Anti Money Laundering checks, procedures, regulations and best practices to ensure your gaming operation is compliant and safeguarded.

  • Understanding Fraud
  • Identity Fraud & KYC Procedures
  • Best Practices
  • AML Policy and Procedures

Session 4: Bonuses and Advantage Play

A session dedicated to an in-depth look into bonuses – a primary part of the online gaming offering and a significant tool for user acquisition and retention, which also carries a significant financial exposure if not properly managed.

  • Bonus Engines
  • Bonus Types and Use
  • Awarding Bonuses
  • Bonus Management
  • Wagering Requirements and Game Weights
  • Expected Bonus Consumption
  • Calculating Expected Value
  • Bonus abuse: Advantage Players
  • Practical Exercise

Session 5: Player Acquisition

A module dedicated to an in-depth look into the art of user acquisition for an online gaming operation:

  • The Foundations
  • Creating a Balanced Marketing Mix in Different Jurisdictions
  • Digital Marketing and Targeting
  • User Acquisition Models
  • Marketing Channels
  • SEO and ASO
  • Online Media Buying and SEM
  • Social Media and Influencers
  • Affiliate Marketing
  • Tracking and Attribution Technology

Session 6: Player Engagement, Retention and Churn

Explore the elements which make for successful player engagement and retention activity – getting your players to do more while communicating effective messages and offers:

  • Player Segmentation and Profiling
  • Influencing Retention through Personal and Public Offers
  • Promotions
  • Executing CRM
  • Understanding and Managing Churn

Session 7: The Online Gaming Balance Sheet

See how everything adds up through a recap of the primary revenue and cost metrics:

  • Project revenue and cost
  • Analyze performance and profitability based on real results

Session 8: In Practice – Creating an Action Plan

A practical workshop designed to address specific needs and questions in relations to attendees’ online gaming operations or offered services. The focus of this session is to gain deeper insights into actual and current issues, use cases, and problems. At the end of this session, attendees will be equipped with a prioritized list of actions items.

 

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Course Type

Classroom

Details

9 – 13 November 2020| Webinar

Price

€950.00Excl. VAT

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